This week, Festival Choir in Residence, The National Chamber Choir of Ireland formally re-branded as Chamber Choir Ireland, together with announcing a brand new season of programmes from December 2013 – May 2014. The re-brand comes after two years of strategic review and brand positioning so with a new name, image and website Chamber Choir Ireland is looking towards a bright, reinvigorated future of performances throughout Ireland and beyond. Speaking at the launch, the Chamber Choir Ireland Chairman, Michael Walsh spoke of the business journey that the Choir has travelled through the process of strategic review: “Although business oriented, at the core of our strategy is above all, to stir emotion through our art form, to stir beauty, as it were – something worthy of protection, nourishment and investment”. Artistic Director, Paul Hillier explains that the new name is “an opportunity to open new ground, as Seamus Heaney might have put it. We aspire to continue as ‘Ireland’s flagship choral ensemble’, and in so doing we will continue to champion Irish composers and to represent Ireland on the international scene as well. We will continue to tour Ireland, bringing a kaleidoscope of musical riches to audiences around the whole island of Ireland. We also want to make closer contact with audiences and musical students (of all ages) to draw them further in to our world of music and words”.
We are looking forward to another exciting season and to celebrating the 60th Cork International Choral Festival with Chamber Choir Ireland.